![](https://cdn.myportfolio.com/c0c6b3f4-35cb-4891-a3fa-414a56ade438/3905f7b7-8f0f-42d2-8ec9-7814c71b2f02_rw_1920.jpg?h=4f60a220a05863e00550b287db6d761a)
![](https://cdn.myportfolio.com/c0c6b3f4-35cb-4891-a3fa-414a56ade438/cdcd0299-70c7-4907-acaa-8f69fed2ac8c_rw_3840.jpg?h=255c5528fb250a20783cc14f6da0d45b)
Mockups Credit:
Adobe Dimension was used to create the mockups
123rf.com (mannequins)
Roman Holoschchuk and Jackie Parker on Upsplash (images on website mockup)
![Color Palette](https://cdn.myportfolio.com/c0c6b3f4-35cb-4891-a3fa-414a56ade438/8d55496d-daea-495c-add5-c804bc1d5a85_rw_1200.png?h=c4c53ed212c0303beae99011f48e92d4)
Color Palette
![Garden Crown](https://cdn.myportfolio.com/c0c6b3f4-35cb-4891-a3fa-414a56ade438/ea0fe0b5-1549-4d6a-b221-d89a1d62a12f_rw_1200.jpg?h=205378ba8cd823d053115e7bd628ae07)
Garden Crown
When starting a project I like to start with creating a mood board. This allows me to fully grasp what a brand is about and the tone that they want to put out into the world. Here you can see that for the sub-brand I wanted to bring in neutral colors for a warmer, more inviting feeling.
Having this mood board allowed for me to think of picking a typeface that was more organic. After picking a more handwritten font, I treated the letterforms with a paint brush texture to make it come across as even more natural.
Procreate and Adobe Illustrator were the main programs used for this project.